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Client:
Roots Development Consultancy LLC
Deliverables:
Brand Identity
Brand Strategy
Logo Design
Messaging
Overview
Roots Development Consultancy LLC partners with land developers to bring enduring, legacy communities to life, focusing on creating spaces that harmonize with nature and stand the test of time. They came to us seeking a compelling brand identity that would resonate with luxury community developers, communicate their dedication to quality, and elevate their visibility within the industry.
Challenge
Develop a cohesive brand identity for Roots Development Consultancy LLC (RDC) to establish credibility, attract luxury community developers, and showcase their commitment to creating lasting communities that stand the test of time.
Outcome
A comprehensive brand strategy and visual identity that positions RDC as a trusted, high-end consultancy, ready to attract luxury community developers and foster meaningful partnerships.
Research
My approach began with in-depth user research and a series of brand strategy workshops, allowing me to gain a clear understanding of RDC’s pain points, opportunities, and overall goals.
By analyzing the brand landscape and competitors, I identified ways for RDC to stand out. This research guided each step of my design process, helping me shape a brand that authentically reflects RDC’s strengths and aspirations.
Creative
Direction
“I wanted to work with communities building legacies, heritage properties, and places where families create lasting memories.
Roots symbolize reliability and strength—deep roots hold up trees and connect with nature, just as our work provides a foundation for enduring communities.”
This was the vision that RDC's founder, Rebekah shared.
I integrated it into a comprehensive brand strategy, merging it with a creative style that would elevate RDC’s identity and resonate with their luxury community developer clients. Because creative direction is as much about strategic alignment as it is about visual design, I defined it early in the process, setting a clear tone and purpose to guide every design element, ensuring the final brand captures both the strength and timeless appeal that Rebekah envisioned.
Style
My goal was to embody RDC’s mission of developing communities that harmonize with nature and emphasize lasting quality.
Each design decision was carefully considered to convey RDC’s dedication to creating welcoming, enduring spaces. Through an earthy color palette and clean, minimal visuals, I aimed to create a look that feels authentic and rooted in purpose.
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