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CASE STUDY
Karnival of the Arts
SUMMARY
A 3-day music and art festival held annually in California & Pennsylvania, celebrated for its intimate, family-friendly atmosphere, signature Triple Stage experience, and commitment to supporting emerging artists.
Since 2024, I’ve partnered with Karnival of the Arts to elevate their branding, marketing strategy, and digital presence. For the 2025 West Coast festival, my focus was on amplifying the festival’s unique identity, expanding its reach, and driving ticket sales—while staying true to its roots as a community-centered celebration of emerging artists, music, and immersive art.
Through a multi-platform campaign, we brought Karnival’s creativity to life online and built deeper connections with both new audiences and loyal attendees.
Category
Music & Art Festival, Entertainment
Things I Did
Brand Identity Refresh & Guideline
Brand Messaging
Social Media Content + Ads
Assets Design & Animation
Website Design + Forms
Brand Refresh
For the 2025 West Coast festival, the branding needed to remain consistent with Karnival’s core identity while clearly differentiating it from the East Coast festival. I retained the original logo to preserve brand recognition, but introduced a new color scheme inspired by the natural beauty of the West Coast—sunset skies over the desert mountains and the deep blues of the ocean.
To further localize the visual identity, I selected a new headline and body font that captures the essence of the desert landscape and wild west spirit—bringing a more expressive, contemporary feel while still aligning with the overall brand.
This refreshed direction gave West Coast Karnival its own distinct visual voice, tailored to its audience and setting, while remaining part of the larger Karnival family.
Social Media impact by the numbers
+286.2%
followers
+880.6%
reach
+9.35%
views
Instagram highlight icons design
festival map design
6-Day Ad Campaign Performance
768
shares
33,631
views
543
clicks
Website Design
YouTube Thumbnail Design
"we can confidently say Stardust Designer will exceed all of your expectations.”
“Ravit is an extremely talented designer up to date on trends and design tools. She has worked extensively with us on Karnival of the Arts and we can confidently say Stardust Designer will exceed all of your expectations.”
— Miguel Munoz, Festival Director & Founder
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